Qualitative studies

  • Consumer insight
  • Flash test
  • Sniff test
  • Packaging test
  • Concept test
  • Validation of claim
  • Trends survey
  • Explorative studies
  • Focus group/Meeting with consumers
  • Face to face interview/Home interview
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This list is not exhaustive, as we are able to custom design a particular study to cater to our client's objectives in carrying out the tests.